Biggest FMCG Industry Challenges

⁣The FMCG business has had a touch time keeping up with the pace of digital innovation in recent years. Social media contributes to the various data streams. These include but are not limited too, sales, promotional, supply chain and finance data. The difficulties are 1) Large-scale data 2) Online groceries 3) sustainability & environment 4) Ageing 5) rising e-Commerce 6) Internet of things (IOT)